What is the Attention Collapse?

Marketing performance is faltering — even as spending climbs. Campaigns fade faster, audiences engage less, and once-reliable tactics no longer deliver. Our latest research uncovers the emerging phenomenon behind this shift — and why it’s becoming impossible to ignore.

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Investigating modern trends affecting Ontario business marketing performance

  • Ottawa small business customers looking at social media
  • Ottawa customer inside empty store with failing marketing
  • A closed small business in Ottawa

About SBRIS

The Society for Business Research and Industry Studies (SBRIS) is an independent organization dedicated to examining the evolving dynamics of Ontario’s business landscape. Our mission is to identify, document, and interpret emerging trends that impact the performance and longevity of businesses across the province. Through data-driven analysis, case studies, and expert commentary, SBRIS provides insights that help Ontario business leaders understand not just what is changing in their market, but why — and how to adapt with clarity and purpose.